https://lamenha.com Henrique Lamenha - CD/CW Tue, 20 May 2025 05:45:12 +0000 https://lamenha.com en https://lamenha.com/About Wed, 09 Feb 2022 01:09:20 +0000 Henrique Lamenha - CD/CW https://lamenha.com/About <img width="1150" height="1458" width_o="1150" height_o="1458" data-src="https://freight.cargo.site/t/original/i/210f1fd5ae3eb48a4943044035c377c592a7ff225d75f6aa422da01ac9375f82/Screenshot-2022-02-23-at-9.11.18-PM.png" data-mid="134439777" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/210f1fd5ae3eb48a4943044035c377c592a7ff225d75f6aa422da01ac9375f82/Screenshot-2022-02-23-at-9.11.18-PM.png" />Say hello:rikeacioli@gmail.com +65 8357 5701 Hello. My name is Henrique but everyone calls me Rique. When I’m not working, I’m with my family, friends, video games, and my ridiculously charismatic chihuahua. I’m from a small paradise in Brazil with pristine beaches, delicious food and lovely people. You might be asking yourself why I left. Well, to be honest, me too. Over the last 15 years or so, I’ve been working with local and global brands, from independent to group agencies. I’ve even worked in a campaign for President.&nbsp; I’m a very curious person. As a creative, I’ve learned how natural gas becomes liquid, how car batteries work, and the side effects of alcohol - though this lesson was not very pleasant. I love selling ideas, hate selling myself. That’s why you won’t see me on LinkedIn stating the obvious. Ok, maybe sometimes. The past few years have been quite generous to me. I’ve worked in South America, Middle East and Asia. I’d rather stay on a paradisiac beach, but my dog loves to travel. EXPERIENCE︎︎︎ Publicis Groupe Southeast Asia, Singapore | Since 2024 LePub, Singapore | 2022︎2024 Leo Burnett, Singapore | 2021︎2022 The Creative Union, Doha | 2018︎2021Ampla, Brazil | 2011︎2018 Presidential Campaign, Brazil | 2014 Hagua, Brazil | 2010︎2011 eLife Social Intelligence, Brazil | 2009︎2010 RECENT AWARDS &amp; RECOGNITION︎︎︎ LONDON INTERNATIONAL AWARDS 2023 Creative LIAisons Mentee SPIKES ASIA Grand Prix | Integrated Bronze | Social Media - Real Time Response Bronze | Strategy &amp; Effectiveness - Use of Social &amp; Digital PlatformsShortlist | Social &amp; Creator - Brand Storytelling Shortlist | Strategy &amp; Effectiveness - Breakthrough on a Budget Shortlist | Strategy &amp; Effectiveness - Market Disruption Shortlist | Brand Experience &amp; Activation -Social Behaviour Shortlist | Brand Experience &amp; Activation - Market Disruption THE ONE SHOW Shortlist | Direct Marketing - Social Media PostShortlist | Social Media - Single PostShortlist | Social Media - Active Engagement / Call to Action CLIO Shortlist | Social Media - Real Time Response THE WEBBY AWARDSHonoree | Social Media - Food &amp; Drink Honoree&nbsp;| Advertising, Media &amp; PR - Real Time ResponseFIAP Silver | Film Craft - Editing BRAZILIAN CREATIVE CLUB Book&nbsp;| Film Craft - Editing ADFESTGold | Direct - Real Time Response Bronze&nbsp;| Direct - Use of Social Media Platforms SHOTS AWARDS ASIA Shortlist | Ad of the year - Editing THE ONE SHOW ASIA Shortlist | Social Media - Real Time Response &nbsp;Shortlist | Small Budget GERETY AWARDS Bronze | Design Shortlist | Creative Strategy LOERIES&nbsp;Bronze | Print - Campaign Shortlist | Print - Art Direction GONG AWARDS Gold | Mobile &amp; Digital - Creative Effectiveness Silver | Best Use of Social MediaSilver | PR - Innovation in PRSilver | Design&nbsp;&amp; Branding - Packaging Design Bronze | Brand Experience &amp; Activation - Creative EffectivenessBronze | Brand Experience &amp; Activation - Best Launch/Relaunch Bronze | Media - Best Use of Social Bronze | Direct - Best Use of Direct Bronze | Film and Branded Content - Editing &nbsp; Bronze | Film and Branded Content - Cinematography Bronze | Film and Branded Content -Art DirectionBronze&nbsp;| PR - Best Launch/Relaunch Bronze | Design &amp; Branding - Product Design Finalist | Film Online Finalist | Film &amp; Branded Content - Direction Finalist | Film &amp; Branded Content - ScriptFinalist&nbsp;| Brand Experience &amp; Activation - Creative Effectiveness CREATIVE CIRCLE - SOUTH AFRICA Gold | Print &amp; Publishing I’VE CREATED FOR︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b82546a6bbdb4f70addda2e0f5da0b26f278e95d906f84a1abe48363e30193a/NEW-Logos-GIF.gif" data-mid="245919798" border="0" src="https://freight.cargo.site/w/1000/i/8b82546a6bbdb4f70addda2e0f5da0b26f278e95d906f84a1abe48363e30193a/NEW-Logos-GIF.gif" /> https://lamenha.com/Index Tue, 08 Feb 2022 22:19:46 +0000 Henrique Lamenha - CD/CW https://lamenha.com/Index Hey there. I’m a Brazilian creative copywriter based in Singapore and working as Regional Creative Director @Publicis Groupe for iconic brands and agencies across Southeast Asia &amp; beyond. https://lamenha.com/Heineken-Smootheriser Tue, 20 May 2025 05:45:12 +0000 Henrique Lamenha - CD/CW https://lamenha.com/Heineken-Smootheriser The Smootheriser Client: Heineken®Agency: LePub Year: 2025 &nbsp; How do you launch a beer for an audience who thinks beer is too bitter? Instead of talking about how smooooth Heineken® Silver is, we invited them to feel it. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/f6a504d76ca7b6175bf0c8b51ec78994648cab95a5beecce7571e32610cc90dd/SMOOTHERISER_BOARD_MAIN-4-1.jpg" data-mid="233438795" border="0" src="https://freight.cargo.site/w/1000/i/f6a504d76ca7b6175bf0c8b51ec78994648cab95a5beecce7571e32610cc90dd/SMOOTHERISER_BOARD_MAIN-4-1.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/a392374d996a1900970f5372aeed159290d2f2d0de715b069aa4515f30a6d801/SMOOTHERISER_BOARD_PR-2.jpg" data-mid="233438797" border="0" src="https://freight.cargo.site/w/1000/i/a392374d996a1900970f5372aeed159290d2f2d0de715b069aa4515f30a6d801/SMOOTHERISER_BOARD_PR-2.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/7b019ef0c862568e7ec0d3f98272975119ffcc331bc7f260ff0eafbcea2a5159/SMOOTHERISER_BOARD_SUPPORTING-2.jpg" data-mid="233438798" border="0" src="https://freight.cargo.site/w/1000/i/7b019ef0c862568e7ec0d3f98272975119ffcc331bc7f260ff0eafbcea2a5159/SMOOTHERISER_BOARD_SUPPORTING-2.jpg" /> &nbsp;scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://lamenha.com/Long-Live-The-Taste Fri, 25 Apr 2025 08:31:30 +0000 Henrique Lamenha - CD/CW https://lamenha.com/Long-Live-The-Taste Long Live The Taste Client: KFCAgency: Publicis TH + BananasYear: 2025 &nbsp; Celebrating 40 years of KFC in a country where foreign food is short-lived. Thailand is a place rich in taste and flavour, where food isn’t just a meal—it’s a way of life. For any foreign brand, breaking into this market is one thing, but staying in it for 40 years? That’s a whole other challenge.While global giants like A&amp;W, Popeyes, and Texas Chicken continue to make billions worldwide, their flavours couldn’t stand the test of time in Thailand. But KFC? We’re still standing. Because in one of the most competitive fast-food battlegrounds in the world, the real secret to success isn’t just being big— it’s being deliciously original. <img width="4096" height="2160" width_o="4096" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3f19d2442fd5b817b2083ece5f061f85d147c51fa4c75dc98a16cd7c10dee832/TEXAS-CHICKEN-EN.jpg" data-mid="231546372" border="0" src="https://freight.cargo.site/w/1000/i/3f19d2442fd5b817b2083ece5f061f85d147c51fa4c75dc98a16cd7c10dee832/TEXAS-CHICKEN-EN.jpg" /> <img width="4096" height="2160" width_o="4096" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c1048f7bcb166718b84513c3cad35acd977bbecd3901c41f3617da38189cf459/POPEYES-EN.jpg" data-mid="231546375" border="0" src="https://freight.cargo.site/w/1000/i/c1048f7bcb166718b84513c3cad35acd977bbecd3901c41f3617da38189cf459/POPEYES-EN.jpg" /> <img width="4096" height="2160" width_o="4096" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8ffd0d61193575b591e723c3d3935d0553752356101d0db27b664b1ae445e1c8/A-W-EN.jpg" data-mid="231546376" border="0" src="https://freight.cargo.site/w/1000/i/8ffd0d61193575b591e723c3d3935d0553752356101d0db27b664b1ae445e1c8/A-W-EN.jpg" /> &nbsp;scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://lamenha.com/Anywhere-is-Possible Fri, 25 Apr 2025 07:32:05 +0000 Henrique Lamenha - CD/CW https://lamenha.com/Anywhere-is-Possible Anywhere is Possible Client: Korean AirAgency: Publicis GroupeYear: 2025 &nbsp; Where people travel to isn’t always a geographic destination but an intangible, emotional one.&nbsp;We call each of these places a different “Anywhere”.“Anywhere is Possible” launches a new global brand platform for Korean Air. Not only a pitch-winning concept but also a passion project with many dedicated people involved and the unique opportunity to lead a major global rebrand for such an iconic airline. &nbsp;scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://lamenha.com/The-Brewery Tue, 14 Mar 2023 04:50:05 +0000 Henrique Lamenha - CD/CW https://lamenha.com/The-Brewery The Brewery Client: Tiger BeerAgency: LePubYear: 2023 &nbsp; A “beer credentials” ad that doesn’t look, sound or feel like a “beer credentials” ad (please don’t tell the clients). We may or may not have butchered one of Rock ‘n’ Roll’s most epic anthems. Haters gonna hate, but we’re chillin’&nbsp;🎵 <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a63c5da2c5e532833b4428f364433d48f7845d0ee40337e7147d2ea40e4596e6/Credentials_2_low.jpeg" data-mid="181423288" border="0" src="https://freight.cargo.site/w/1000/i/a63c5da2c5e532833b4428f364433d48f7845d0ee40337e7147d2ea40e4596e6/Credentials_2_low.jpeg" /> &nbsp;scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://lamenha.com/Boldness-Finds-a-Way Fri, 12 Aug 2022 04:32:02 +0000 Henrique Lamenha - CD/CW https://lamenha.com/Boldness-Finds-a-Way Boldness Finds a Way Client: Tiger BeerAgency: LePubYear: 2022 &nbsp; Son Heung-Min went against all odds to become the first Asian player to ever win the Golden Boot. His path wasn’t easy, but he kept going until he made it. Restless, relentless, unstoppable. Because that’s the thing about boldness. It always finds a way&nbsp; <img width="750" height="1180" width_o="750" height_o="1180" data-src="https://freight.cargo.site/t/original/i/fc678677dacdbccb19d1e54ad1468dd6e79307b16d4445c63fa97804f4d591f0/pr1.jpeg" data-mid="156911490" border="0" src="https://freight.cargo.site/w/750/i/fc678677dacdbccb19d1e54ad1468dd6e79307b16d4445c63fa97804f4d591f0/pr1.jpeg" /> <img width="750" height="1180" width_o="750" height_o="1180" data-src="https://freight.cargo.site/t/original/i/b035e7f67a74aaf577985e7db2ae70725343c557f206e4bca12dcba4e04ad4d8/pr2.jpeg" data-mid="156911499" border="0" src="https://freight.cargo.site/w/750/i/b035e7f67a74aaf577985e7db2ae70725343c557f206e4bca12dcba4e04ad4d8/pr2.jpeg" /> <img width="750" height="1180" width_o="750" height_o="1180" data-src="https://freight.cargo.site/t/original/i/a2cca2c37c2af80230a0b79cb01cdf27b571c39d4e7bca2c36e94c996ba30edd/pr3.jpeg" data-mid="156911504" border="0" src="https://freight.cargo.site/w/750/i/a2cca2c37c2af80230a0b79cb01cdf27b571c39d4e7bca2c36e94c996ba30edd/pr3.jpeg" /> &nbsp;scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://lamenha.com/22-31 Fri, 30 Sep 2022 07:23:46 +0000 Henrique Lamenha - CD/CW https://lamenha.com/22-31 Tiger - 22:31 Client: Tiger BeerAgency: LePubYear: 2022 &nbsp; After two long years of alcohol ban past 22:30 in Singapore, the restrictions were finally lifted. So we made sure everyone celebrated with the right beer. <img width="2500" height="1772" width_o="2500" height_o="1772" data-src="https://freight.cargo.site/t/original/i/364addf8ecfbd4323928b0adc81abb42873933a13537c545f79da515b44421f6/2231_board_tweaks.jpeg" data-mid="156913236" border="0" src="https://freight.cargo.site/w/1000/i/364addf8ecfbd4323928b0adc81abb42873933a13537c545f79da515b44421f6/2231_board_tweaks.jpeg" /> &nbsp;scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://lamenha.com/The-Chicken-Job Thu, 24 Apr 2025 05:44:41 +0000 Henrique Lamenha - CD/CW https://lamenha.com/The-Chicken-Job The Chicken Job Client: KFCAgency: Publicis TH + BananasYear: 2025 &nbsp; Songkran is one of Thailand’s most important holidays, when the streets get filled with water fights and a lot of fun. Amidst all this chaos... is your fried chicken safe? &nbsp;scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://lamenha.com/The-Load-of-Life Thu, 06 Jul 2023 02:49:06 +0000 Henrique Lamenha - CD/CW https://lamenha.com/The-Load-of-Life The Load of Life Client: Heineken Silver Country: ThailandAgency: LePubYear: 2023 &nbsp; The most liked, the most successful, the most attractive... Society places a great deal of pressure on our shoulders. It's a load we all carry every day. To show that life can be smoother, we teamed up with two Thai superstars - Pyra &amp; The Toys - to create the song "Let It Flow," inviting everyone to let go of all the pressure and enjoy life in a smooth way. Along with the film, we created a full music video, exclusive merchandise, and launched the song on Spotify, Youtube and multiple digital channels, promoting Heineken Experience Silver as a live platform with events all across Thailand - a country that does not allow alcohol advertising. &nbsp;scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎