You’re Next
Client: Jornal do Commercio
Agency: Ampla
Client: Jornal do Commercio
Agency: Ampla
A campaign to promote Filhos da Dor, a special series from Jornal do Commercio to raise awareness on the victims of motorcycle accidents due to lack of PPE - personal protective equipment.
Photos of people riding without PPE were used to create fake funeral invitations.
Radios played a neverending funeral announcement with a long list of names from real victims.
The Facebook page of the newspaper posted a “flagrant” of someone in grave danger, but when users clicked on the link, it opened their own profiles.
• 75% of the fatal accidents in Brazil involve motorcycles.
• 540 people die every month in motorcycles accidents.
• Every day 18 peple die from injuries sustained in motorcycle accidents.
If you don’t use personal protective equipment, you’re next.
Photos of people riding without PPE were used to create fake funeral invitations.
Radios played a neverending funeral announcement with a long list of names from real victims.
The Facebook page of the newspaper posted a “flagrant” of someone in grave danger, but when users clicked on the link, it opened their own profiles.
• 75% of the fatal accidents in Brazil involve motorcycles.
• 540 people die every month in motorcycles accidents.
• Every day 18 peple die from injuries sustained in motorcycle accidents.
If you don’t use personal protective equipment, you’re next.
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