The Year of Your Tiger

Client: Tiger Beer
Agency: Publicis
Year: 2022  

The Year of the Tiger - a once in 12 years opportunity for Tiger Beer to embody this symbolic power and uncage the boldest ambitions for the year ahead.

We’ve teamed up with global football icon Son Heung-Min to ignite a movement across all channels that encourages people to set aside their fears and chase their biggest dreams. 










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