The Load of Life
Client: Heineken Silver
Country: Thailand
Agency: LePub
Year: 2023
Client: Heineken Silver
Country: Thailand
Agency: LePub
Year: 2023
The most liked, the most successful, the most attractive... Society places a great deal of pressure on our shoulders. It's a load we all carry every day.
To show that life can be smoother, we teamed up with two Thai superstars - Pyra & The Toys - to create the song "Let It Flow," inviting everyone to let go of all the pressure and enjoy life in a smooth way.
Along with the film, we created a full music video, exclusive merchandise, and launched the song on Spotify, Youtube and multiple digital channels, promoting Heineken Experience Silver as a live platform with events all across Thailand - a country that does not allow alcohol advertising.
To show that life can be smoother, we teamed up with two Thai superstars - Pyra & The Toys - to create the song "Let It Flow," inviting everyone to let go of all the pressure and enjoy life in a smooth way.
Along with the film, we created a full music video, exclusive merchandise, and launched the song on Spotify, Youtube and multiple digital channels, promoting Heineken Experience Silver as a live platform with events all across Thailand - a country that does not allow alcohol advertising.
scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ scroll down to check more projects ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎