Pitera Miracles
Client: SK-II Pitera
Agency: Publicis
Year: 2022
Client: SK-II Pitera
Agency: Publicis
Year: 2022
Pitera is a secret ingredient used in SK-II Facial Treatment Essence that was discovered in a Sake Brewery in Japan in the 1970s. It has a transformative power on skin.
Widely known as The Miracle Water, such a mystical product brings a lot of questions from consumers.
To answer those, using the iconic product silhouette as a portal to this magical universe, we created a series of films called The Pitera Miracles, each tackling a specific consumer barrier shown in our research.
The campaign ran on Youtube, TikTok/Douyin, and Instagram, in Japan, China, and Singapore.
Widely known as The Miracle Water, such a mystical product brings a lot of questions from consumers.
To answer those, using the iconic product silhouette as a portal to this magical universe, we created a series of films called The Pitera Miracles, each tackling a specific consumer barrier shown in our research.
The campaign ran on Youtube, TikTok/Douyin, and Instagram, in Japan, China, and Singapore.
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