Long Live The Taste
Client: KFC
Agency: Publicis TH + Bananas
Year: 2025
Client: KFC
Agency: Publicis TH + Bananas
Year: 2025
Celebrating 40 years of KFC in a country where foreign food is short-lived.
Thailand is a place rich in taste and flavour, where food isn’t just a meal—it’s a way of life.
For any foreign brand, breaking into this market is one thing, but staying in it for 40 years? That’s a whole other challenge.
While global giants like A&W, Popeyes, and Texas Chicken continue to make billions worldwide, their flavours couldn’t stand the test of time in Thailand.
But KFC? We’re still standing. Because in one of the most competitive fast-food battlegrounds in the world, the real secret to success isn’t just being big— it’s being deliciously original.
Thailand is a place rich in taste and flavour, where food isn’t just a meal—it’s a way of life.
For any foreign brand, breaking into this market is one thing, but staying in it for 40 years? That’s a whole other challenge.
While global giants like A&W, Popeyes, and Texas Chicken continue to make billions worldwide, their flavours couldn’t stand the test of time in Thailand.
But KFC? We’re still standing. Because in one of the most competitive fast-food battlegrounds in the world, the real secret to success isn’t just being big— it’s being deliciously original.
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