The Smootheriser
Client: Heineken®
Agency: LePub
Year: 2025
Client: Heineken®
Agency: LePub
Year: 2025
How do you launch a beer for an audience who thinks beer is too bitter?
Instead of talking about how smooooth Heineken® Silver is, we invited them to feel it.
Instead of talking about how smooooth Heineken® Silver is, we invited them to feel it.



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