KFC - Feel like a VIP 

Client: KFC
Agency: Publicis Thailand
Year: 2022  

KFC Thailand launched the Donjai set, which comes with an abundance of fried chicken and free Pepsi refill for only 69bht (2.00 USD). It’s a lot of food for such a small price.

But how to elevate the product instead of just saying it’s cheap?

The campaign shows how it feels when you can buy so much for so little.



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